Mazda has releases its future design direction with the sleek Shinari concept car. which will make its public debut at the Paris Motor Show at the end of September. The stylish four-door coupe previews the look of the next generation of Mazdas and ushers in a new design language.
With the launch of the new concept, Mazda also announced that the company’s future design language will be described by the word Kodo, which is Japanese for soul of motion. Talking about the new design language, Ikuo Maeda, general manager of Mazda Motor Corp.’s design division said: "this design will lead to the next generation of Mazda design and will lead to other elements."
The coupe shows the future face of Mazda's family of vehicles -- an aluminum signature wing, the line that runs through the headlights and under the grille -- as well as the overall styling trend for future production models.
The Shinari as a four-door coupe is a clear signal that Mazda is targeting the premium segment where similar vehicles such as the Aston Martin Rapide, Porsche Panamera and upcoming Fisker Karma already reside. In order to do so Mazda officials ackowledged that interior quality levels must improve.
The company has not released any official information on the Mazda Shinari yet. When it will, we'll be able to show you high resolution images of the Mazda Shinari and to offer a full set of details on the new concept.
Source : Automotive News Europe