Ferrari previously announced their One to One personalization program back at the Geneva Motor Show a few weeks ago and now it’s coming to North America. One to One is for those who just can’t settle for an “off the rack” Ferrari, as if there is such a thing, yet the program allows purchasers of the new 2008 612 Scaglietti to have their new toys tailored to their whims.
Beginning with the Park Avenue store in New York this week customers can work with a specialist to select the materials and accessories they want in their 612 to create a truly bespoke Italian exotic. Once the desired combinations have been chosen, the cars will be assembled in a dedicated corner of the Maranello factory. Along with the usual shrieking V-12, the latest edition of the 612 includes Ferrari’s new electrochromic roof and SuperFast electro-hydraulic shifted gearbox. If you have to ask the cost… just peruse the gallery and drool.